DOSEM INTRODUCES HIDDEN ELEVATOR ON HIS NEW LABEL HOUSTRIKE
DOSEM INTRODUCES HIS NEW LABEL HOUSTRIKE
As his reputation continues to grow, the natural choice is to create an outlet for his music that allows him total creative freedom and a means to express what makes him such a highly respected and revered artist. As a result, Dosem is proud to present the birth of his new label project Houstrike.
At its core, Houstrike is a label that will exclusively focus on releasing Dosem’s own work, as well as a place for others to collaborate with him and remix his own originals, free from the traditional constraints of working under a label, creating something of a Dosem-themed music lab, with a focus on b-sides and album tracks rather than scoring just hits. But from a wider perspective Houstrike aims to be a project that values the importance of its fans, with a range of outlets and products that will give them a fully immersive experience. As well as new music, Houstrike will also offer events, merchandising, mixtapes, a video channel and special editions of releases. Taking a modern approach to distribution, Houstrike will largely release on a digital only basis, but select releases will also be available in physical formats, providing a collectable treat for the new generation of vinyl junkies.
Yet putting the logistics and practicalities aside, what matters most to Dosem are the mantras and values of the label. Both soul and passion are key to the project, from the music itself, through to the artwork, design, and even the name. The minimalist logo and Asian calligraphy epitomise the simple yet futuristic nature of techno, the simple lines demonstrating the connection between music and self—the line on the logo always ascending as a signal of positivity and evolution, while the deep orange colour is representative of the fire and soul that Dosem puts into his music. The name conjures images of power and creativity, striking out, trying something new, using any knocks and criticism to fuel creativity and try something new.
Dosem explained the concept,
“One of the main reasons is that I’m a big fan of Cyberpunk. There are some classic Manga and Animes inspired by this genre that had a big impact on me long time ago. Also many japanese videogames. All that inspiration is going to have much weight in the aesthetics of the label.
I also love to visit Japan. I had the chance to play there quite a few times … It’s an amazing country with a beautiful culture and I made very good friends there. But there are many other elements that will be part of the whole visual layout.
I like to visit big cities like Hong Kong, New York, Los Angeles, Buenos Aires, Amsterdam … I like to walk through the streets, listening to music and be inspired by the echo of all kinds of untold stories (real or fictional) lost in all those massive urban scenarios. I think these big cities around the world represent very well where we are as a global society … the past, the present and the near future in our planet.”
The release date is Tuesday, 22nd March, exclusive on Beatport.